Carefully Before Shopping, These 7 Tricks are Often Used by Stores to Make Buyers Wasteful

20151020-Illustration-Shopping-at-Shopping Center — Celebrating the 72nd Anniversary of Indonesia, the Minister of Trade Launches Indonesia's Discount Shopping Day (iStock Photo)

https://snipplr.com/users/juliaujeefa Liputan6.com, Jakarta - When you stop by a minimarket, supermarket, or shopping center to buy something or shop in large quantities, sometimes you can just find the item you are looking for hiding somewhere in the store.

We all wonder about the placement of items that seem chaotic there. Despite the fact, there is nothing wrong with the location of these items.

The layout of goods in the shopping center has been carefully calculated by related management , in order to increase sales. Why is that?

Here are 7 manipulations that are often used by stores so that buyers spend a lot of time and money when shopping , as quoted by Bright Side , Friday (10/04/2019).

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1. Intentionally Confusing Customers

Have you ever wondered why items of the same type are usually not placed close to one another? Such as food and beverages, floor cleaners and bathroom equipment, or raw and ready-made kitchen ingredients.

That's because the supermarket wants you to look for it by walking around the store, hoping that you will enjoy impulsive purchases when you walk through the display rows.

According to a report published by the Marketing Science Institute, 68% of buyers who visit many aisles in supermarkets make unplanned purchases, compared to 51% of those who visit few aisles.

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2. Price ..., 99 or ..., 9

Shopping illustration. Photo source: unsplash.com/rawpixel.

Every time you see a product that costs Rp. ... 99 or Rp ..., 900 or Rp ..., 90, the store tries to make you think that the price is below a round number and you will save money.

This phenomenon is known as the left-digit effect or "left digit effect". Research shows that this kind of pricing works to trap your mind.

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3. Items that are Fortunately High Placed Eye level

Stores place expensive and high- margin products in positions that are easily seen and easily taken. Instead, they will put inexpensive items in hard-to-reach places.

As for adults, items for children are also placed at the height of a child's eyes.

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4. Large Shopping Cart

Illustration of online shopping. Photo source: unsplash.com/Mein Deal.

A study found that doubling the size of a shopping basket makes customers buy 40% more. This is the reason why over the years, the size of the shopping basket has grown. For example, at Whole Foods, shopping carts have almost doubled in size in the last 2 years.

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5. Music Affects Purchasing Patterns

Zodiac — illustration of shopping woman / Photo by mentatdgt from Pexels

A study published in the journal Procedia Economics and Finance , found that the music we often hear in supermarkets or shopping centers, which is pleasantly rhythmic, can increase the desire of shoppers to spend more time and money in stores.

Supermarkets also prefer to play songs with slow rhythms so you feel more relaxed and walking slowly. Studies show that walking at slow speeds makes customers make 29% more purchases.

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6. Dairy products and eggs placed far from the entrance

egg — ilustrasi telur/Photo by Caroline Attwood on Unsplash

Milk and eggs are two of the most popular food categories in supermarkets, and they are always far from the shop entrance.

This is because the shop wants shoppers to walk past a few other items first, with the intention of being able to look around first.

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7. Playing with the Buyer's Senses

The smell of food or bread wafting everywhere throughout the mall or supermarket is another manipulation of sales management . The delicious smell tempts your stomach and tickles your mind to buy food immediately. https://refind.com/veronicaputri1990